It's vital to remember that most search engines only show ten "organic" listings on any page of the SERPs (Search Engine Results Pages). Because of this, you are competing with the websites/web pages that are already ranked for the keyword phrase(s) you have chosen.
In order to get your web page listed on "page one" for a particular keyword phrase, you are going to have to outperform one of your competitors.
There are many factors to consider when gauging competition but the main ones include:
• On-page Optimization - In other words, how well have they optimized their page around the keyword phrase(s) they are ranking for.
• Age of the domain - Generally speaking, the older the domain, the better.
• Domain extension - Although you can improve the SEO of any website, those with a .com, .org, .net, .edu, .gov or a country specific domain tend to rank better than those with other extensions.
• Inbound links - The amount of links the page has from other websites as well as those coming from other pages of the site itself.
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موضوع: 4 Reasons Why Your Competitors Beat You on Google 
21/8/2012, 08:12
